Acquire supports Liquid, an open-source template language created by Shopify and written in Ruby. It is used by e-commerce merchants to load dynamic content on storefronts.
You can now easily create a personalized checkout link that tailors to your customer segment or individual shopper. In this article we will provide best practices and examples, and you can find the full documentation here: Liquid template language
Example 1 - Display your shopper's first name
You can create a personalized welcome message that includes your shopper's first name by copy and pasting this to a content block in your checkout link:
Code:
Welcome {{first_name}}
Code screenshot in the content block:

Result:
Default: https://buy.a-bike.shop/copy-of-the-bogey-bravo-juliet
Example with First Name populated: https://buy.a-bike.shop/copy-of-the-bogey-bravo-juliet?first_name=Bradley
Example with First Name using Klaviyo's personalization variable: https://<your checkout link>?first_name={{first_name}}
Example 2 - Display your shopper's first name with IF statement
If you don't know your Shopper's first name, you can also create an IF statement to display two scenarios:
If first name is available: display first name
If first name is not available: display "our dear customer"
Code:
Here is our top bike selections for
{% if first_name %}
{{first_name}}
{%else%} our dear customer
{%endif%}
Code screenshot in the content block:

Result:
Default: https://buy.a-bike.shop/copy-of-the-bogey-bravo-juliet
Example with First Name populated: https://buy.a-bike.shop/copy-of-the-bogey-bravo-juliet?first_name=Bradley
Example 3 - Display personalized media content for new vs return buyer
You can also create multiple conditions to display different media contents for different customer segment.
Display picture 1 for new customer
Display picture 2 for loyal customer
Display picture 3 if there is no customer status
Code:
{% case customer %}
{% when "new" %}
<!-- Replace this line with your upload picture -->
{% when "loyal" %}
<!-- Replace this line with your upload picture -->
{% else %}
<!-- Replace this line with your upload picture -->
{% endcase %}
Code screenshot in the content block:

Result:
Default: https://buy.a-bike.shop/copy-of-the-bogey-bravo-juliet
Example with First Name populated and customer status = new: https://buy.a-bike.shop/copy-of-the-bogey-bravo-juliet?first_name=Bradley&customer=new
Example with First Name populated and customer status = loyal: https://buy.a-bike.shop/copy-of-the-bogey-bravo-juliet?first_name=Bradley&customer=loyal