The default system sources definitions reflect Acquire's current view of what constitutes each source. While these definitions may evolve as the market evolves, we provide the current definitions here for your information.

Note: These channel definitions are case-sensitive. When manually tagging URLs, use lowercase tags to ensure Acquire categorizes sessions correctly.

Channel

Definition

Direct

Direct or no referrer url or referrer = current url

Search

The referrer is a seach engine

Social

Social Source Referral exactly matches Yes
OR
Medium matches regex ^(social|social-network|social-media|sm|social network|social media)$

Email

Medium exactly matches email

Affiliates

Medium exactly matches affiliate

Referral

Medium exactly matches referral

Paid Search

Medium matches regex ^(cpc|ppc|paidsearch)$
AND
Ad Distribution Network does not exactly match Content

Other Advertising

Medium matches regex ^(cpv|cpa|cpp|content-text)$

Display

Medium matches regex ^(display|cpm|banner)$
OR
Ad Distribution Network exactly matches Content

(unavailable) or (other)

Sessions don't match any channel description.

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