The default system sources definitions reflect Acquire's current view of what constitutes each source. While these definitions may evolve as the market evolves, we provide the current definitions here for your information.
Note: These channel definitions are case-sensitive. When manually tagging URLs, use lowercase tags to ensure Acquire categorizes sessions correctly.
Channel | Definition |
Direct | Direct or no referrer url or referrer = current url |
Search | The referrer is a seach engine |
Social | Social Source Referral exactly matches Yes |
Medium exactly matches email | |
Affiliates | Medium exactly matches affiliate |
Referral | Medium exactly matches referral |
Paid Search | Medium matches regex ^(cpc|ppc|paidsearch)$ |
Other Advertising | Medium matches regex ^(cpv|cpa|cpp|content-text)$ |
Display | Medium matches regex ^(display|cpm|banner)$ |
(unavailable) or (other) | Sessions don't match any channel description. |