Connecting your Acquire account with your Facebook account lets you better use Acquire for your paid advertising.
1. Navigate to the Facebook settings in Acquire
Action | Visuals |
Click on “Settings” in the top navigation bar to go to the main settings area of the Acquire merchant portal. | ![]() |
Once you are on the General settings page click on “Integration” in the left-hand menu to see all the integration options that are available. | ![]() |
You will see the Facebook icon from the integration list. | ![]() |
Click the plus icon next to the Facebook icon to connect this platform with Acquire. | ![]() |
You now have a pop-up window to connect your Facebook account with Acquire and to do this you need to enter your Facebook ID. | ![]() |
2. Get your Facebook Pixel ID
To get your Facebook Pixel ID, you can follow this link to obtain your Facebook pixel ID: https://www.facebook.com/business/help/952192354843755?id=1205376682832142
3. Find your Facebook Conversion API
To generate your Facebook Conversation API Token, please review this article from Facebook: https://developers.facebook.com/docs/marketing-api/conversions-api/get-started
4. Add in your Facebook ID and Conversation API to Acquire
Action | Visuals |
Head back to the Acquire Merchant portal and paste in the pixel you copied into the Facebook “Your ID” field in the pop-up window, as well as your Conversation API token. | ![]() |
Once you are done click the button “Connect My Account” and you now have your Facebook account connected to your Acquire account. | ![]() |
Events sent to Facebook Pixel
track (page load)
AddToCart (add product to the cart)
Purchase (order confirmation page)